The research method used is the case study method. Determination of the location of research carried out deliberately (purposive). The purpose of this study was to analyze aspects of marketing mix and consumer loyalty of kelir coffee products, as well as to know the effect of variable aspects of the marketing mix consisting of products, prices, places, and promotions on consumer loyalty of kelir coffee products in Gapoktan Gunung Kelir, Semarang Regency both partially and simultaneous. Soil conditions and vegetation surrounding the coffee plants, and also the altitude and weather contribute to the distinct flavors of each single origin coffee.Īt the end of the day, Lawu has enriched the wealth of Javanese coffee, and is a welcome addition to the many varieties already popular on the market such as Temanggung, Ambarawa Kelir, Merapi, Malang Dampit to name just a few.The study was conducted in July-August 2019 at the Gunung Kelir Farmers Group Association in Semarang Regency.

Meanwhile the Robusta Lawu is less full-bodied than the average Javanese robusta, and has a hint of chocolate.

Quantity and quality may differ in every harvest, depending on changes in weather and the intensity of pest attacks.Īrabica Lawu generally has a balanced acidity, with a hint of herbs. From each harvest, they can gather up to 300 kilograms of Arabica coffee and 800 kilograms of Robusta coffee. May to June are the busiest months for Aprei and Suyatno, as it is when their coffee plants enter the harvest period. Bad or undersized beans must not be put in the roasting machine. The forum provides a place where farmers can exchange and share knowledge and information about coffee processing, allowing Lawu coffee from different villages to achieve a similar standard in quality.Ĭoffee beans need to be roasted carefully. In order to establish Lawu coffee as a strong brand, Aprei formed a communication forum with fellow coffee farmers in Magetan, including those on the western slope of Mount Lawu, particularly in Gondosuli village. Lawu coffee started to become familiar among coffee lovers, and served as a single origin option at several coffee shops in Central and East Java. His situation improved after he took up active roles in coffee communities in Magetan, Madiun, East Java, and Surakarta, Central Java. There was a time when Aprei struggled to sell coffee beans door to door, or desperately offered them to tourists at Sarangan Lake, which is quite far from his village. The next challenge after this, however, was to promote their coffee on the market. (JP/Stefanus Ajie)įarmers gradually learned that it was important to harvest the coffee cherries when they turned red, before carefully sorting them and handling them with the best full-washed or natural treatment processes afterward.

It is important to harvest the coffee cherries when they turn red, before carefully sorting them and handling them with the best full-washed or natural treatment processes afterward. Read also: In search of Indonesia's best-quality coffee Lawu coffee was long underappreciated on the market, because local farmers did not know how best to plant, harvest and prepare the beans to ensure high quality. His father-in-law, Suyatno, is a farmer who owns several plots of land planted with vegetables and coffee on the slope of Mount Lawu. The young farmer became attached to the coffee of Jabung hamlet after marrying Sunarti, a Jabung native.

Kopi kelir robusta